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Functional Foods in Europe: The Health Claim Issue Consumer Research, Market Experiences and Regulatory Aspects
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Tino Bech-Larsen
Joachim Scholderer
Abstract
This article review the regulatory aspects, the results of consumer research and the marketing strategies regarding the use of health claims for functional foods in Europe; and comment on the correspondence between consumer attitudes, marketing experiences and the new EU regulation.
This article review the regulatory aspects, the results of consumer research and the marketing strategies regarding the use of health claims for functional foods in Europe; and comment on the correspondence between consumer attitudes, marketing experiences and the new EU regulation.
Date
2007Subject
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