The perceived healthiness of functional foods : A conjoint study of Danish, Finnish and American consumers perception of functional foods
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Functional Foods in Europe: The Health Claim Issue Consumer Research, Market Experiences and Regulatory Aspects Tino Bech-Larsen; Joachim ScholdererThis article review the regulatory aspects, the results of consumer research and the marketing strategies regarding the use of health claims for functional foods in Europe; and comment on the correspondence between consumer ...
Tino Bech-LarsenMarket estimates and definitions -- Product marketing experiences -- Research on consumer acceptance -- Marketing challenges and opportunities.