Functional Foods in Europe: The Health Claim Issue Consumer Research, Market Experiences and Regulatory Aspects

Tino Bech-LarsenJoachim Scholderer2016-02-182016-02-182007https://bibliotecadigital.fia.cl/handle/20.500.11944/410This article review the regulatory aspects, the results of consumer research and the marketing strategies regarding the use of health claims for functional foods in Europe; and comment on the correspondence between consumer attitudes, marketing experiences and the new EU regulation.ALIMENTOS FUNCIONALESSECTOR AGROALIMENTARIOMERCADO EUROPEOINDUSTRIA ALIMENTARIABEBIDAS FUNCIONALESFunctional Foods in Europe: The Health Claim Issue Consumer Research, Market Experiences and Regulatory AspectsPresentaciones FIA